Using groups to enhance your E&O culture

Enhancing your E&O culture and commitment is not a “one and done” concept. In all honesty, it is an issue that virtually every agency will be (or should be) working towards on an ongoing basis. Procedures and forms should be reviewed and updated periodically.

As issues are identified, it is probably best to avoid assigning these projects to only one person. Everyone in the agency is no doubt busy and assigning a project (especially one with some work associated with it) to only one person could result in that person doing some work on the project when they have a few minutes. Odds are they will never have a few minutes and if they do, that time may be dedicated to something else other than this E&O project.

Just to be clear, there should be a point person on the project that has the responsibilities of scheduling meetings, determining the plan of attack with the appropriate timelines and assigning tasks to meet the challenge. It is suggested that point person identify additional staff members that can assist in the project by providing input and handling tasks assigned. As the popular proverb goes – Many Hands Make Light Work.

There is a much better chance of a successful outcome when the 6 tasks are assigned to three people as opposed to assigning them all to one person.

In addition, by including additional staff members, this increases the likelihood that more of the key issues will be discussed and the final approach will meet with the approval of the applicable agency staff.

Typically, E&O projects have some work associated with them. For example, very few people can sit down and develop an exposure analysis checklist and procedure all by themselves. However, by including additional staff such as a producer, account executive, etc., the form and process can be developed much quicker and be more thorough.

Bottom line – look to use groups to accomplish various initiatives that will enhance your E&O culture. The project will probably be accomplished quicker, be more thorough and thus be better accepted by the remaining agency staff.

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