E&O Insights: Social Media Can Be Your Friend or Foe

This is an excerpt from an Insurance Journal article that I authored in the April 2, 2012 edition.

“Effective use of the various forms of social media can play a huge role in the success of your business. Therein is the crux of the issue — “effective use.”

To simply start using social media such as Twitter, Facebook, blogging, etc., without a plan has the potential to result in several problems, including some legal in nature. After all, when you started your agency, didn’t you have a strategy detailing what type of business you wanted to write and what type of agency you wanted to become? I doubt you just opened the doors and shouted, “We’re open!”

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