This is an excerpt from an article that I authored in the 2010 PIA National Agency Marketing Guide.
“You’ve probably heard the numbers: the overwhelming majority of Americans use some form of social technology. Some suggest that if you are not, well, what are you waiting for? As Nike says, “Just do it!” Unfortunately, some folks do just that, and then turn around in a year and wonder why the results have not been what they had hoped for — or find themselves in legal messes.”
Continue reading Using Social Media? Proper planning and execution is the key